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Improving Your Life Through Sleep Science.

Snuz Mattress by SleepChoices

Our goal at SleepChoices is to improve your life through sleep science.  Based on market research and bio-medical engineering, SleepChoices has created the Snuz Mattress, the most technically advanced mattress for the essential support and comfort your body needs each and every night.

Snuz is the first model line of mattresses for people who prefer the comfort of memory foam with various features such as a 7-zone polymer dynamic support system to reduce pressure points.  The 7-Zoned configuration provides relief and comfort at the shoulder and hip areas, allowing less turning, and producing deeper more restorative sleep.


Philip Shen - CEO

A bedding industry veteran with 20 years history with Leggett & Platt, a Fortune 500 company, and world’s largest manufacturer and supplier to the mattress and furniture Industry, Philip had extensive experience supporting international operations of top international mattress brands.

Working with industry experts and compatriots, his interest is to offer best practices in mattress designs, now that Bed-in-a-Box technology allows Snuz to offer choices in available materials, constructions and firmness levels to a wide audience – online.

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Leonardo Echeverria - COO

About three decades in mattress industry: manufacturing systems, methods & process, quality improvements, waste reduction, vendor relations, product development, factory layouts, scheduling, ergonomics and equipment selection. Tenure includes Serta, Inc., King Koil/Comfort Solutions and Southerland Bedding.

Leo was a key team member in the development, testing and implementation of the California Flammability Standard (TB-603) at Serta, Inc. and was responsible for R&D and new product design. Leo holds a Patent in the control and flame departmentalization in FR mattresses.

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Eric Hinshaw - Advisor

Former President and Chairman of the Board of the International Sleep Products Association; Graduate of Duke University, winner of Charles Dukes Award. Advisor to the Fuqua School of Business; Chairman of the National Board of the Duke Children’s Hospital. Retired chairman and CEO of Kingsdown, a premier mattress brand; represented in all 50 states and recognized in 25 countries.

Mr. Hinshaw developed unique retail sales programs for the world’s leading bedding retailers like Steinhof, Mattress Firm, Sleepy’s, Snooze Australia, Pure Sleep by Art Van, International Design Centers of Japan. Developed though significant research, revolutionary and patented Sleep to Live mattress selection system which matches body type to sleep quality. Inventor and mastermind behind over 500 patents and trademarks relative to sleep equipment worldwide.

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Dr. Duncan Bain - Advisor

A Ph.D. biomedical engineer with a track record of addressing patient problems as diverse as pressure ulcers, incontinence, hospital-acquired infections, and deep vein thrombosis, Dr. Bain has led a research unit within the Institute of Orthopedics at the University College London, and has managed an expert Medical Device Evaluation Center on behalf of the Medicines and Healthcare Regulatory Agency (MHRA) as Mattress Evaluation Manager.

Dr. Bain is the inventor of iScan, a diagnostic equipment used by mattress retailers to help customers select suitable beds. Dr. Bain will advise the design of mattresses for SleepChoices especially in the area of body pressure point reduction, as well as authoring Sleep Science articles on SleepChoices websites.

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Jay Berkowitz - Advisor

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

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